line extending


line extending
Increasing a line of products by adding variations of an existing brand. For example, Coca Cola extended its line with Diet Coke. Line extending runs the risk of weakening the brand name. Compare line filling

Big dictionary of business and management. 2014.

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  • line — line1 linable, lineable, adj. lineless, adj. linelike, adj. /luyn/, n., v., lined, lining. n. 1. a mark or stroke long in proportion to its breadth, made with a pen, pencil, tool, etc., on a surface: a line down the middle of the page. 2. Math. a …   Universalium

  • Line-out — A line out is the means by which, in rugby union, the ball is put back into play after it has gone into touch. It is the equivalent of the throw in in association football. Rugby league does not have line outs. Instead, a scrum takes place 20… …   Wikipedia

  • line filling — Adding products to an existing line of products in order to leave no opportunities for competitors. Line filling can be horizontal or vertical. In horizontal line filling, a video manufacturer may produce machines with a variety of features, such …   Big dictionary of business and management

  • line of fixation — a straight line extending through the center of rotation of the eye to the object of vision …   Medical dictionary

  • Line — Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A linen… …   The Collaborative International Dictionary of English

  • Line breeding — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line conch — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line engraving — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line of battle — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line of battle ship — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English